Prime on the Plaza is beginning to shape the new intersection of University Dr and 103 Ave. As of April 6, the retail/townhouse podium of the building had reached 4-storeys along University Dr, and 3-storeys further back along future 103 Ave. The podium will eventually reach 4-storeys for the entire base of the building, before the tower begins to rise above it to a height of 37-storeys.